Searches for “home office” increased 150% while searches for “DIY haircuts” jumped 400% from the end of March to the beginning of April.īy early spring, Pinners began to show signs of going back to their pre-pandemic lifestyles. Pinterest data from March to early May revealed a spike in searches for things like easy pantry recipes and activities to entertain kids stuck at home. When brick and mortar retailers initially closed for business, consumers were in search of anything that would provide immediate relief. Pinterest search trends are filled with optimismĬonsumers have gone from panic buying to DIYing to making plans for the future in a span of a few months. In this article, we’ll use Pinterest search trends to map out what consumers are most looking forward to and how retailers should prepare for a post-COVID world. While some consumers are eager to get back to a sense of normalcy, many of the habits developed in quarantine are here to stay. And they’re planning for that future on Pinterest. As consumers move past their initial stages of disorientation and frustration, they’re starting to think about life after quarantine, planning for milestones like weddings and dreaming of their next getaway. While there is no roadmap for how to recover after a pandemic, consumer behaviors on social media give retailers a pretty good idea of what to expect post-COVID. We’re more than halfway into 2020 and it’s safe to say many consumers and brands are still figuring out what constitutes their “new normal.” Retailers in particular have had to deal with a number of challenges, from navigating quarantine to keeping up with evolving consumer behaviors to resolving supply chain problems.
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